The TIM Group is joining the Eco Rating initiative, which adopts a rating system to measure the level of environmental sustainability of smartphones and, in this way, encourage more conscious and sustainable purchasing choices by customers.
The initiative, which was launched in 2021, is the result of a collaboration among major international phone operators, including Deutsche Telekom, Orange, Telefónica (which operates under the O2, Vivo and Movistar brands), Telia Company and Vodafone, who have developed a methodology to assess the environmental sustainability of mobile devices. EE, NOS and Proximus operators also joined the initiative in 2022.
As of May 2021, the Eco Rating system was launched in 24 European countries and further expanded to 35 countries in Europe, Africa, South America, and soon Asia/Pacific.
The methodology involves the assignment of a score, with a scale from 1 to 100, awarded through an analysis of the main environmental parameters identified in the production, transportation, use and disposal phases of the product. The higher the score, the better the smartphone performs in terms of environmental parameters. The Eco Rating label (www.ecoratingdevices.com) also highlights the level achieved on five key aspects of sustainability: durability, repairability, recyclability, climate efficiency and resource efficiency.
The initiative will empower TIM's customers to make more sustainable informed choices, encourage suppliers to reduce the environmental impact of their devices, and promote greater transparency of the production chain.
Starting next year, TIM will apply Eco Rating labeling on specific devices offered in Italy and Brazil through its subsidiary TIM Brasil.
By adhering to Eco Rating, TIM underscores the importance of alliances between companies as a tool to achieve shared goals to protect the environment and to define industry-wide standard metrics to accelerate the transition to a circular economy model.
Source: Tim Group